Your managed outbound acquisition arm.
We find the right businesses, reach the right people, follow up properly and qualify the replies. When a prospect genuinely wants to talk, your team takes over and sells.
From a defined target to a real business conversation.
An illustrative example of how one campaign moves from strategy to a booked conversation. Not a result or a promise.
ICP
The ideal customer is defined with you: industry, company size, geography and exclusions.
Waiting for the right companies to find you is not the only way to start conversations.
Many B2B service businesses grow through referrals and inbound enquiries. That works, but it leaves the timing in other people's hands. Outbound gives you a way to start relevant conversations with the companies you actually want to work with.
It only works when it is done properly. It tends to fail for a handful of reasons: the targeting is vague, so the wrong companies are contacted; the data is poor, so messages reach the wrong people or no one at all; the message is generic, so it is easy to ignore; follow-up is inconsistent, so good conversations fade; and every reply is treated as a lead, so your team's time goes on people who were never a fit.
Four stages. One managed outbound system.
WE DEFINE WHO SHOULD BE REACHED
Together we agree your ideal customer profile, your offer angle and who should be excluded, so every message has a clear target.
WE RESEARCH THE RIGHT COMPANIES & PEOPLE
We identify companies that match, find the relevant decision-makers and verify contact details where possible.
WE RUN & FOLLOW UP THE OUTREACH
We write the messaging, send the outreach responsibly and follow up consistently, while monitoring deliverability.
WE HAND GENUINE INTEREST TO YOUR TEAM
We triage replies, qualify real interest and book suitable business conversations. You take it from there.
Everything we build and manage for you.
Six parts, working together, operated by us.
YOUR IDEAL CUSTOMER PROFILE & TARGETING RULES
Good outbound starts with a precise target. We define the industries, company profiles, roles and geographies that make commercial sense for you, along with the exclusions that keep your outreach clean. The aim is a tight list of businesses you would genuinely want as clients, not the largest list we can assemble.
PROSPECT & DECISION-MAKER RESEARCH
We research companies against your agreed profile, identify the people who can make or influence the buying decision, and verify business contact details where possible. A raw database export is not the goal. A researched, relevant and usable list is.
OUTREACH INFRASTRUCTURE & DELIVERABILITY
Email only works if it reaches the inbox. We set up sending domains and mailboxes within the agreed scope, configure authentication such as SPF, DKIM and DMARC where applicable, ramp volume gradually and monitor deliverability throughout. We protect your sender reputation instead of chasing volume.
MESSAGING & FOLLOW-UP
We write targeted messages for your segment and offer, then follow up with a considered sequence. Messages are tested and refined based on what the replies tell us. No blasting, no generic templates.
REPLY HANDLING, QUALIFICATION & BOOKING
Replies are triaged before they are treated as opportunities. A conversation is only treated as qualified when three things are true: the prospect matches the agreed ICP, the person can make or materially influence the buying decision, and they show genuine interest in discussing your service. A generic reply, a database contact, a connection request or a calendar invitation on its own does not count. Where all three are met, we book the conversation with your team.
CAMPAIGN PIPELINE & ONGOING OPTIMIZATION
Every campaign opportunity is organized in a pipeline so you can see what has been contacted, who replied, what is in progress and what has been handed over. We monitor deliverability, review results and keep improving targeting and messaging as the campaign runs.
BUILT, RUN AND IMPROVED WITH YOU EVERY MONTH
You do not receive a prospecting database and a sequence to run yourself. Onyx Array operates the outbound system with you, month after month.
See what a managed outbound system looks like.
From the first targeting decision to a booked conversation, here is how each part appears in practice.
Precise commercial targeting before outreach begins
Illustrative system examples only. Companies, names, messages and outcomes shown are fictional and are not client results or promises of any number of replies or meetings.
Both plans include a real managed outbound system.
The difference is breadth, channels and targeting complexity, not whether the core system works.
Focused Outreach is one concentrated, email-first motion. Multichannel Acquisition adds broader segmentation, more channels and deeper research.
A one-time setup and a monthly managed service.
The setup covers real work: offer and ICP discovery, campaign architecture, targeting rules, messaging, research process, infrastructure configuration, campaign pipeline, reply-routing rules, testing and launch preparation.
Focused Outreach
For a clear offer and one primary target segment.
Multichannel Acquisition
For broader targeting, more touchpoints and more complex accounts.
Additional channels may include manual, human-operated LinkedIn touchpoints, calling or another appropriate B2B channel, depending on target market, your assets and accounts, compliance, operational suitability and agreed scope.
Third-party sending infrastructure, data, telephony and channel or tool costs may be billed separately where applicable.
Which plan is right for you?
FOCUSED OUTREACH fits you if you have:
- •A clear ideal customer profile
- •One core offer to take to market
- •An email-first acquisition motion in mind
- •A simpler market test or a focused campaign
MULTICHANNEL ACQUISITION fits you if you have:
- •More than one meaningful target segment or offer angle
- •A need for multiple outbound touchpoints
- •More complex accounts with several decision-makers
- •Deeper research and routing needs
Both plans run the same core system. Multichannel Acquisition widens it.
What happens after you get started.
ICP & OFFER DISCOVERY
We work with you to define the target customer, the offer angle, exclusions and what a qualified conversation means for your business.
RESEARCH + INFRASTRUCTURE SETUP
We build the research process and target lists, and set up sending infrastructure, authentication, campaign pipeline and reply-routing rules.
CAMPAIGN TESTING / RAMP
We test the campaign and, where new sending infrastructure is used, ramp volume up gradually to protect deliverability.
OUTREACH GOES LIVE & IS MANAGED
Outreach runs, follow-up continues, replies are triaged, genuine interest is qualified and the campaign is monitored and improved each month.
Strategy and setup are generally prepared within 10 to 15 business days after we receive the required information, access and approvals. New sending domains and mailboxes can require additional gradual ramp time before outreach reaches full activity. We do not launch at high volume on day one.
Targeting quality over database size.
Outbound is easy to get wrong. Poor targeting, oversized lists, generic messaging and inconsistent follow-up can turn it into a volume exercise.
We approach it differently. A well-chosen list of the right companies beats a large list of the wrong ones. A reply is not automatically a qualified opportunity, so we check fit, buying role and genuine interest before a conversation is booked. Outreach should protect your sender reputation, not burn it. And when someone genuinely wants to talk, a person on your team should take that conversation and sell it properly.
That is also why we do not promise a fixed number of meetings. Results depend on your market, your offer and your targeting, and we would rather be straight about that than sell you a number.
Frequently asked questions
We start the right conversations. You focus on selling and delivering.
Onyx Array handles the research, outreach, follow-up and qualification needed to create relevant outbound conversations. When a prospect genuinely wants to talk, your team takes it from there.